PENERAPAN DIGITAL MARKETING MELALUI TEKNIK COPYWRITING DAN SEO BAGI UMKM

In today's technological era, digital marketing is one of the keys to business success. The implementation includes copywriting and Search Engine Optimization (SEO) techniques. this service activity provides training for MSME actors know, understand, be able practice information technology activities. Starting from preliminary interviews with managing partners, several main problems were identified in their marketing, namely first, insight into second, techniques increase online sales, third, increasing product reputation, fourth, improving packaging presentation quality. According needs participants, explains as well conveys two (SEO). stages implementing Community Service are knowledge understanding copywriting, SEO participants' business. techniques, participants trained use Google Keyword Planner analysis tool. This uses lectures, tutorials, discussion, methods. was carried out during pandemic so delivery material using Zoom media. Evaluation results activities through question answer participants. As a result activity, it hoped that have started apply run businessesABSTRAK:Di era teknologi saat ini, pemasaran menjadi salah satu kunci keberhasilan bisnis. Penerapan diantaranya melalui teknik dan Pelaksanaan kegiatan pengabdian ini memberikan pelatihan kepada para pelaku UMKM agar mengetahui, memahami, mampu mempraktekkan informasi untuk secara digital. Berawal dari wawancara pendahuluan terhadap mitra pengelola UMKM, teridentifikasi beberapa masalah utama dalam bisnis mereka yakni pertama, wawasan tentang digital, kedua, menaikkan penjualan online, ketiga, reputasi produk, keempat, meningkatkan kualitas kemasan penyajian produk. Sesuai kebutuhan peserta tersebut, membekali penjelasan serta menyampaikan dua didalam yaitu SEO. Tahapan pelaksanaan Pengabdian Masyarakat pengetahuan pemahaman praktik menerapkan peserta. Pada penerapan SEO, dilatih memanfaatkan alat bantu analisis Planner. Pelatihan menggunakan metode ceramah, tutorial, diskusi, praktik. Kegiatan dilakukan masa pandemik sehingga penyampaian materi dengan media Zoom. Evaluasi hasil tanya-jawab Hasil diharapkan sudah mulai menjalankan usaha mereka.